Infinite Loop by Jacques Gauchey

The Infinite Loop goes around and around Apple Computer monastic world headquarters. A metaphor for the Cupertino's company flowing creativity? Actually, Apple is the contemporary interpretation of the myth of Sisyphus with Steve Jobs, CEO, herald and soul of the company, pushing a giant apple up the hill, only to see it rolling down on the other side, for ever. Apple's destiny is to constantly innovate, day after day, or disappear. An effort as vain as the human condition would say Albert Camus, but what an exciting digression, would answer Steve Jobs. Since 2001, 52 millions iPods, an easy-to-use universal product for all age-groups, have been shipped, Apple tells us. Not a bad way to spend a life.

Visit Google by Jacques Gauchey

If Silicon Valley is Alice in Wonderland, Google is the White Rabbit. A googol is the digit 1 followed by one hundred zeros. It is also a game of chance. Both fit the Google story, a very rich and very swift company. A visit to Google is to follow the White Rabbit into a world of twenty-something, straight from Stanford University to create the internet new spaces: Google Earth, Froogle, Google Calendar, Google News or Picasa. They move around the campus on Segways, relax on a baby grand piano or retreat with their laptop inside yurts. Larry Page and Sergey Brin had no idea about Google's future when they launched their search engine in 1998. They survived and innovated. Today, Google's mission is to "organize the world's information and make it universally accessible." One should add: "and link it to universal advertising." Therefore the billions.