Infinite Loop by Jacques Gauchey

The Infinite Loop goes around and around Apple Computer monastic world headquarters. A metaphor for the Cupertino's company flowing creativity? Actually, Apple is the contemporary interpretation of the myth of Sisyphus with Steve Jobs, CEO, herald and soul of the company, pushing a giant apple up the hill, only to see it rolling down on the other side, for ever. Apple's destiny is to constantly innovate, day after day, or disappear. An effort as vain as the human condition would say Albert Camus, but what an exciting digression, would answer Steve Jobs. Since 2001, 52 millions iPods, an easy-to-use universal product for all age-groups, have been shipped, Apple tells us. Not a bad way to spend a life.